Fry’s Electronics Price Matching Policy

I was going to write the first entry of 2006 with something “meaningful”, but I just had to get this thing down before the adrenaline subsides.

I got a label printer at Fry’s to organize all the personal and business files so that I could start 2006 on the right note. Later I went to Staples to get cartridges to refill the label printer, I found out that Staples had the exact same label printer for $10.05 less! So much for Fry’s Low Price Guarantee! I had no luck Googling Fry’s price matching policy. Instead, I found some ramblings about Fry’s. Good thing Fry’s “honored” their claim and refunded the difference.

But I want to make sure the geek community knows what Fry’s Electronics’ “low price guarantee” really meant, so I got a copy… and here it goes…

HERE’S OUR COMPLETE LOW PRICE GUARANTEE!
“We Will Match Any Competitive Price”

Before making a purchase from Fry’s, if you see a lower, in-stock, in-store price at a local competitor, Fry’s will be happy to match the competition’s price.

30-Day Low Price Guarantee”

If within 30 days of purchasing an item from Fry’s you see a lower in-stock price at a local competitor with a low price guarantee, Fry’s will cheerfully refund 110% of the amount of the competitor’s low price guarantee. Or if within 30 days of purchase, a local Fry’s, or a local competitor without a low price guarantee has a lower price, Fry’s will refund 100% of the difference.

NOTE: Low price guarantee for notbook computers, microprocessors, network-attached storage, memory, CD & DVD recorders, camcorders, digital cameras, and air conditioners is within 15 days from purchase date. To apply for Fry’s low price guarantee, simply bring in your original cash register receipt and verifiable proof of a current low price.
All comparisons are based on in-store cash register prices at the time of request. Offer good on all fresh-boxed products of the same exact model in stock at a local competitor. We reserve the right to limit this offer to one of each model. Offer does not apply to wireless phones, and papers that require a service agreement. Offer does not apply when price includes rebates, bonus or free offers or one-of-a-kind or limited-quantity offers. NOTE: Does not apply to expired ads. Fry’s ads are valid for only stores listed on that ad.

SATISFACTION GUARANTEED!
“30-Day Complete Satisfaction Guarantee”

If for any reason you are not completely satisfied with your purchase from Fry’s Electronics, simply return it in brand-new condition with the original packaging, along with your original purchase receipt within 30 days, and we will gladly give you a full refund.

NOTE: Notebook computers, micro-processors, network-attached storage, memory, CD & DVD recorders, camcorders, digital cameras, air conditioners, and wireless phones may only be returned within 15 days from the date of purchase. Note: Open software is only exchangeable for the exact same item if defective. See store’s return policy for full details.

It seems like every time I stop by at Fry’s, the return/customer service line is at least 10 minutes’ wait. Today it took me, from start to finish, 22 minutes to get my price match done. And the store is so big that there are so many inefficiencies everywhere (like the return line blocks the entrance, which also blocks the traffic to the customer service area). I simply don’t see this kind of things at Best Buy (though they also have their fair share of issues, I am sure). Sometimes I wonder if bigger is really better at places like Fry’s. And clearly, they often don’t have the lowest prices even on a local level. Staples, on the other hand, makes me feel cozier than Fry’s (though their electronics selection is far from being able to compete with Fry’s).

I try to like Fry’s. And I hope my shopping experience with them improves. After all, there are only so many places a geek can actually enjoy hanging out at.