Google Investors at It Again

According to a report at ZDNet, the investors, John Doerr and Ram Shriram, who had the foresight to help make Google the king of search, are betting on the next big thing: Zazzle.

The concept behind the company has been around but never quite efficiently implemented — mass customization. The company partners with artists and other companies that own popular copyrighted images (say, oh, Mickey Mouse) to create customized merchandises ranging from stamps to t-shirts. It’s really a rather fascinating idea.