I guess all the fuss from the Computer TakeBack Campaign is taking a toll on Apple’s image. Reports (here, here, and here) have been bruising Apple’s position on its environmental and electronic recycling policies.
To counter the negative publicity (or perhaps a heart-felt action for a better world), Apple launched Apple and the Environment campaign, a site dedicated to the environmentally-friendly efforts Apple is making.
At first I thought Computer TakeBack Campaign was a little fishy: There are dozens of companies “polluting” the environment with lead-based computer components (namely, ahem-Dell-ahem), why would an organization targeting a relatively small company like Apple?
As it turned out, Ted Smith (tsmith[at]igc.org), the man behind the campaign, has been doing this for quite a number of years. I found trails of his environmental messages dating back to 2000.
Granted, millions of iPods have been sold worldwide, there are still far more Dell or HP computers in the world than computers and iPods made by Apple. And who’d, in their right mind, THROW AWAY an iPod? I’d gladly throw away my aging Dell PC versus my first generation iPod (which I sold last year for $120!).
According to this PC World report:
PC vendors shipped 177.5 million units during 2004…
In the fourth quarter, Dell edged out Hewlett-Packard in what is usually a strong quarter for HP. Dell shipped 8.8 million units during the quarter to HP’s 8.2 million units.
This reminds me of Following Bill Gates’ Linux Attack Money article published a while back. I mean,
Michael Dell must be who’s REALLY behind this Computer TakeBack Campaign?