{"id":506,"date":"2006-04-08T12:50:11","date_gmt":"2006-04-08T20:50:11","guid":{"rendered":"http:\/\/www.wiredatom.com\/blog\/2006\/04\/08\/the-world-of-advertisement\/"},"modified":"2006-04-08T19:50:54","modified_gmt":"2006-04-09T03:50:54","slug":"the-world-of-advertisement","status":"publish","type":"post","link":"https:\/\/www.wiredatom.com\/blog\/2006\/04\/08\/the-world-of-advertisement\/","title":{"rendered":"The World of Advertisement"},"content":{"rendered":"<p>I went to the ATM today to deposit some checks. As soon as I approached the teller machine, I was like, &#8220;WTF! What is that huge 7-11 sticker doing on the floor?&#8221; It turns out that 7-11 has a marketing deal going with Citibank. Not only is the tiny area in front of the teller plastered with a 7-11 smoothie, the touch screen of the machine is also polluted with 7-11 ads and catch phrase. Just before I thought this experience couldn&#8217;t be worse, my printed receipt from the ATM was also littered with stuff from 7-11&#8230; <\/p>\n<blockquote><p>\nIntroducing the ATMmmmmmmmmmmmmmmm.<br \/>\n7-ELEVEN now has Citibank ATMs.<br \/>\nGo to Citibank.com to find the location nearest you.\n<\/p><\/blockquote>\n<p>O~kay&#8230; I guess that&#8217;s <i>good<\/i> to know.<\/p>\n<p>Now I can&#8217;t even get my own my money in a peace and quiet manner. As if Citibank isn&#8217;t doing me enough <i>favor<\/i> by squeezing every possible dollar out of my bank account, they want to also make money by selling me ads&#8230;. <\/p>\n<p>It feels like ads are all over the place now. They are between half-time breaks of professional sports games (&#8220;This half time break brought to you by Budwiser&#8221; ), half-time scores announcements (&#8220;This half time score brought to you by &#8220;AT&#038;T&#8221; ), shopping carts&#8230;. everywhere. And now they are even on the ATM machines and printed receipts. What next? Toll booths and gasoline receipts (well, they ARE all over the back of Safeway&#8217;s receipts)? Or, ahem, blogs?<\/p>\n<p>This kind of stuff makes me appreciate Apple and Macs even more. Allow me explain why.<\/p>\n<p>When I had to buy a Dell years ago (stupid 3D modeling), I had to sign up an account with them. It&#8217;s been almost 5 years, I am STILL getting emails from Dell about their special deals despite of my opting out (can I sign up somewhere to sue them?). When I got the computer, there were endorsed trial services and softwares all over the computer! AOL, Earthlink, this or that financial services, this or that trial software&#8230; The computer was literally littered with stuff I didn&#8217;t want and didn&#8217;t ask for. So the first thing I did was reformat the hard drive and install only stuff I wanted. But when I had to support 10-15 Dell computers, it was a nightmare. <\/p>\n<p>Fast forward to the day I got my PowerBook from Apple. I powered up the computer; I made an account; it asked if I had an ISP, if not, whether I wanted to sign one up with Earthlink. DONE. No more ads, trial software, advertising garbage. Nothing.<\/p>\n<p>It&#8217;s been almost four years since I got the PowerBook, I have yet to receive a single piece of junk mail from Apple. I will take a company that does not compromise the integrity of its customers&#8217; information v.s. another that treats it as another dollar sign any day, even if it means I have to pay a slight premium over the former&#8217;s products and services (all this is beside the point that Apple simply makes superior products).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I went to the ATM today to deposit some checks. As soon as I approached the teller machine, I was like, &#8220;WTF! What is that huge 7-11 sticker doing on the floor?&#8221; It turns out that 7-11 has a marketing deal going with Citibank. Not only is the tiny area in front of the teller &hellip; <a href=\"https:\/\/www.wiredatom.com\/blog\/2006\/04\/08\/the-world-of-advertisement\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The World of Advertisement&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,12,6],"tags":[],"class_list":["post-506","post","type-post","status-publish","format-standard","hentry","category-apple","category-no-logo","category-rant"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54IqZ-8a","_links":{"self":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":0,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}