{"id":39,"date":"2005-07-03T11:44:17","date_gmt":"2005-07-03T18:44:17","guid":{"rendered":"http:\/\/www.wiredatom.com\/blog\/?p=39"},"modified":"2005-12-23T20:57:14","modified_gmt":"2005-12-24T04:57:14","slug":"fido-dido","status":"publish","type":"post","link":"https:\/\/www.wiredatom.com\/blog\/2005\/07\/03\/fido-dido\/","title":{"rendered":"Fido Dido"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/fido_dido_1.jpg\" width=\"155\" height=\"124\" class=\"alignleft\"  alt=\"Fido Dido image 1\" \/> On the way home from grabbing a quick bite at <a href=\"http:\/\/www.in-n-out.com\/\" target=\"_blank\">In-n-Out Burger<\/a>, I suddenly thought of a popular 7Up cartoon character in Asia back in the 90s. To my amazement, Grace blurbed out &#8220;Fido Dido&#8221; in a flash. That name brought a flashback of memories from the 90s. Indeed, that was the name of the 7Up mascot.<\/p>\n<p>Often associated with 7Up&#8217;s brand identity, Fido Dido was probably the most recognizable character in beverage marketing campaigns. Unfortunately the campaign did not run in the United States, home country of 7Up. It was a success in almost all of Asia, over taking Sprite by a long stretch. Thanks to Fido Dido, 7Up is still probably the most popular lemon-flavored pop soda there. Whereas in the U.S., 7Up has been increasingly more scarce to come by due to Pepsi&#8217;s distribution strategy (a poor one at that), and its biased towards a brand Pepsico started, Sierra Mist (which in my opinion, is not as good as 7Up) also didn&#8217;t help the shrinking market presence of 7Up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/fido_dido_2.jpg\" width=\"125\" height=\"212\" alt=\"Fido Dido image 2\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"\/images\/fido_dido_3.jpg\" width=\"78\" height=\"164\" alt=\"Fido Dido image 3\" \/><\/p>\n<p>The Americans missed out on a global phenomenon of this skinny bloke. I don&#8217;t think I have seen anything in the U.S. beverage industry that could match the success of 7Up&#8217;s Fido Dido with which it took the rest of the world by storm. Pepsi owes its success of 7Up in Asia to Fido Dido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often associated with 7Up&#8217;s brand identity in Asia, it&#8217;s probably one of the more recognizable characters in beverage marketing campaigns. Unfortunately the campaign did not take place in the United States, home country of 7Up. [read more]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,12],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-day-to-day-life","category-no-logo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54IqZ-D","_links":{"self":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":0,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}