{"id":388,"date":"2005-12-29T12:56:42","date_gmt":"2005-12-29T20:56:42","guid":{"rendered":"http:\/\/www.wiredatom.com\/blog\/2005\/12\/29\/whatever-apple-touches-turns-to-gold\/"},"modified":"2005-12-29T12:57:55","modified_gmt":"2005-12-29T20:57:55","slug":"whatever-apple-touches-turns-to-gold","status":"publish","type":"post","link":"https:\/\/www.wiredatom.com\/blog\/2005\/12\/29\/whatever-apple-touches-turns-to-gold\/","title":{"rendered":"Whatever Apple Touches Turns to Gold"},"content":{"rendered":"<p>There&#8217;s a nice article on the BusinessWeek blog about Apple <a href=\"http:\/\/www.businessweek.com\/technology\/ByteOfTheApple\/blog\/archives\/2005\/12\/revolutionizing.html?campaign_di=ds\" target=\"_blank\">revolutionizing the retail check out operation<\/a>. <\/p>\n<blockquote><p>&#8220;BusinessWeek has an interesting blog entry on Apple&#8217;s &#8216;iPod Express table&#8217;, where they streamline the sale of iPods in their store. From the article: &#8216;But the best part was that the Apple Geniuses behind the table had wireless gizmos for scanning credit cards, and Apple had worked out a totally wireless, paperless checkout process, called EasyPay. Once scanned, they advise you that the receipt will be in your inbox within an hour (since I&#8217;m already a registered Apple customer, they didn&#8217;t even need to take my email or other information).'&#8221;<\/p><\/blockquote>\n<p>But of course the process is not without its fair share of <a href=\"http:\/\/www.ifoapplestore.com\/2005\/12\/27\/ipod-express-concept-gets-mixed-grade\/\" target=\"_blank\">issues<\/a>.<\/p>\n<blockquote><p>The Symbol portable computers proved to be glitchy, although lots of customers weren\u00e2\u20ac\u2122t paying with credit cards .Swiping credit or ATM cards sometimes often took several attempts, and re-booting the devices was not uncommon, further slowing the check-out process. Staffers also had to take care when entering the customer\u00e2\u20ac\u2122s e-mail address for the receipt\u00e2\u20ac\u201c one typo and the e-mail would bounce.<\/p>\n<p>At the same time, at least one store had an unsightly collection of shopping bags underneath the display table, giving the operation a thoroughly unprofessional appearance.<\/p><\/blockquote>\n<p>Regardless of the minor hiccups, Apple seems to be improving everything it touches. Rock on!<\/p>\n<p>via [<a href=\"http:\/\/apple.slashdot.org\/apple\/05\/12\/29\/167252.shtml?tid=187&#038;tid=3\" target=\"_blank\">Slashdot<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a nice article on the BusinessWeek blog about Apple revolutionizing the retail check out operation. &#8220;BusinessWeek has an interesting blog entry on Apple&#8217;s &#8216;iPod Express table&#8217;, where they streamline the sale of iPods in their store. From the article: &#8216;But the best part was that the Apple Geniuses behind the table had wireless gizmos &hellip; <a href=\"https:\/\/www.wiredatom.com\/blog\/2005\/12\/29\/whatever-apple-touches-turns-to-gold\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Whatever Apple Touches Turns to Gold&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-apple","category-geek-stuff"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54IqZ-6g","_links":{"self":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":0,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wiredatom.com\/blog\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}