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Coupons for Loyalty

Ever since I started to notice Bath & Body Works’ lack of refill programs on foaming soaps, I started looking at alternative companies that DO make refills for foaming soap bottles. Dial and Johnson+Johnson happen to make them.

So I wrote Dial to compliment them for doing the right thing (on that one product anyway). By hearing from consumers like me, however few of us there are), I was hoping they’d continue down that path with future products.

A few days later, I received a thank-you letter from Dial along with discount coupons on the product (and other products) that I specifically wrote them about. Very thoughtful and considerate move considering how big the company is.

So… Bath & Body Works (and companies under the Limited brand… Victoria’s Secret, Express… etc.) is out; Dial and the Johnson family of products are in.

Dial thank you letter

Dial coupons

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Author shunPosted on 12/15/200512/23/2005Categories No Logo

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